Within the next generation OSS and BSS market, Service Assurance held a 26.68% share in 2025, making it the leading Architecture segment. Its position is sustained by the operational need to maintain service quality across increasingly complex digital networks, where operators depend on continuous monitoring, fault visibility, and performance management to reduce service disruption and protect customer experience. As telecom environments become more layered and software-driven, Service Assurance remains central because it directly supports network reliability and day-to-day service continuity.

Account Management is emerging as the fastest-growing Architecture segment in the next generation OSS and BSS market as providers place greater emphasis on managing customer relationships, billing interactions, and personalized service engagement through more integrated digital platforms. Its momentum is being encouraged by the shift toward customer-centric operating models, where operators need stronger visibility into account activity and more agile tools to support retention, upselling, and service customization. Compared with more infrastructure-focused functions, Account Management is experiencing stronger uptake because it connects operational systems more directly to revenue management and subscriber experience.

Network Segment Analysis: Mobile (Largest Segment) vs Mobile Virtual Network Enabler (MVNE) (Fastest-Growing Segment)

By 2025, Mobile accounted for the largest share of the next generation OSS and BSS market within the Network segment. This leadership reflects the scale and maturity of mobile service operations, where telecom providers require robust OSS and BSS capabilities to handle high subscriber volumes, real-time charging, service provisioning, and network performance oversight. Mobile continues to lead because it sits at the core of operator business models and demands constant operational coordination between network delivery and customer-facing systems.

Mobile Virtual Network Enabler (MVNE) is the fastest-growing Network segment in the next generation OSS and BSS market, supported by the increasing need for flexible platforms that help virtual operators launch and manage services without building full network infrastructure internally. Growth in this area is tied to the practical appeal of outsourced enablement models, which reduce complexity and speed market entry for service providers targeting niche or differentiated mobile offerings. Relative to traditional network structures, MVNE solutions are gaining momentum because they align well with lighter operating models and faster service deployment requirements.