Analog-Based held a 65.28% share of the video management software market in 2025, reflecting the continued weight of installed legacy surveillance infrastructure across commercial, industrial, and public sector environments. This segment maintains leadership because many end users continue to operate analog camera networks that remain functional and cost-efficient, making full system replacement less practical than extending the value of existing assets through compatible video management software. Demand is therefore sustained by the need for stable monitoring, recording, and control across long-established security deployments.

IP-Based is the fastest-growing technology segment in the video management software market as organizations increasingly move toward networked surveillance environments that support higher flexibility and easier system expansion. Growth is being influenced by the practical advantages of integrating cameras, storage, analytics, and remote access over IP architecture, which aligns better with evolving security operations than analog alternatives. As surveillance requirements become more distributed and data-driven, IP-Based deployments are gaining momentum because they fit modern infrastructure planning and simplify multi-site video management.

Deployment Segment Analysis: On-premise (Largest Segment) vs Cloud (Fastest-Growing Segment)

Within the video management software market, On-premise accounted for the largest share in 2025 as many users continue to prioritize direct control over video storage, system access, and internal security operations. Leadership in this deployment segment is reinforced through the operational preferences of organizations managing sensitive surveillance data, particularly where internal oversight, existing IT infrastructure, and site-specific configuration remain central to day-to-day video management software use. The segment’s strong position also reflects the persistence of established deployment models that are deeply embedded in enterprise and institutional security environments.

Cloud is the fastest-growing deployment segment in the video management software market because it addresses the increasing need for flexible access, easier scalability, and reduced dependence on site-bound infrastructure. Its momentum is strongest among organizations seeking to manage distributed locations more efficiently while avoiding the complexity of expanding on-premise hardware environments. As surveillance operations become more connected and geographically dispersed, cloud deployment is gaining traction relative to traditional models by making video management software easier to update, access, and scale across multiple endpoints.